CRAVE (The Hook)
CRAVE (The Hook)
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Tile Type: Hook Strategy
For: Creators who struggle to grab attention or make people care in the first 3 seconds
Vibe: Instant intrigue → emotional tension → open loop
Use case: Intros, opening lines, video hooks, headlines, cold opens, and email subject lines
Why it works: CRAVE is your shortcut to irresistible openings. Built on proven storytelling psychology and viral patterns, this tile helps you craft hooks that stop scrolls, spike curiosity, and make audiences lean in. Whether you’re teasing drama or dropping a question, CRAVE makes sure your story starts with a spark.
Most Common Use: TikTok intros, YouTube hooks, Instagram captions, email headlines, ad openers
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What’s Inside Every Waffle Tile
One-Pager Overview
A snapshot of the tile's core concept, archetypes, and use cases. Perfect for quick reference.
Mini Psychology Lesson
Why this storytelling move works on a brain level, with science-backed insights and creator-tested wisdom.
4+ Archetype Pages
Unique ways to use this tile, with examples from real content, breakdowns of how it works, and tips for writing your own.
Plug-and-Play Templates
Fill-in-the-blank lines, proven structures, and creative prompts to help you write faster and sharper.
The Tile Test
A quick checklist to make sure your content is hitting the mark.
Creator Examples
Real-world YouTube/TikTok/IG examples using this tile with titles, thumbnails, and breakdowns.
Games & Drills
Hands-on creative exercises to strengthen your instincts and shake you out of creative blocks.
Buildable Workflow
A step-by-step guide to using the tile in real content (and how to connect it to the other tiles).